Dare to be Different

Marilyn SanfordsmartPRENEUR Blog Series

Different is Important “No longer is a “good culture” good enough to be competitive.  Organizations today must find alignment between their corporate strategy and their corporate culture, or risk never fulfilling their competitive advantage.  Too many organizations, especially within the same industry, look and feel the same to work in. ….in all of the ways that matter, too many are ...

Vision, Purpose, Mission

Marilyn SanfordsmartPRENEUR Blog Series

“We shall not cease from exploration / And the end of all our exploring / Will be to arrive where we started / And know the place for the first time. “  T.S. Eliot, Four Quartets Core Values “Companies that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing ...