In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss a handful of mindsets and perspectives that can help you make your business better, different, and special!.
Episode 29: Target Market & Competitive Analysis
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of identifying a target market and utilizing competitive analyses.
Target market and competitive analysis
Who's your customer? A firm rule of marketing: if you don’t know who you’re selling to, you’re not going to sell a lot. And expanding past your own audience, you also need to understand who is your competition. Enter target market and competitive analysis — two vital pieces to any robust marketing strategy. Your Target Market Your target market is, ...