Turnover and Company Culture

Marilyn Sanford smartPRENEUR Blog Series

The Cost of Turnover I’ve heard horror stories about the cost of turnover in firms, especially smaller firms.   It may be one of the least understood and costly aspects of running a small labor dependent business.   Estimates have ranged from a month’s salary to a year’s salary.   I’m not referring to payouts, I’m referring to the internal ...
Looking back to move forward

A Look Back to Move Forward

Tom Coffin smartPRENEUR Blog Series

“Those who cannot remember the past are condemned to repeat it.” George Santayana Deja Vu Have you ever started writing or documenting how you want something done only to later find a file that was created previously, sometimes years ago, and you realize, “I’ve already done this work.” I think this happens to all of us. The first week of January ...

Service Plans – Things to Consider

Chris Smith smartPRENEUR Blog Series

I have watched as integrators overcomplicate the process of creating a service plan. Answering a few key questions will help to define the framework of your offering and be better able to price it accurately. Keep it simple! Seriously, one page, plain English, one price point (% of System Price), and non-optional. General Timing: Days/Hours of Operation Response Times: Acknowledgement ...

How to convey your value to your clients, builders, architects and designers

Jason Sayen smartPRENEUR Blog Series

Architects and Designers use documentation to show the client their vision for the project and sets the expectation for the client.  It’s also a key piece of information that aligns all of the trades involved ensuring everyone knows what the expectations are and what the end result should look like.   Without it, the project will fail. Most integrators only use ...

Picking Channels

Manny Salomon smartPRENEUR Blog Series

Marketing isn’t just about finding who will buy your products. It’s about where you’re searching for that audience. In the age of the internet, that’s become even more important. A generation ago, you could find leads via direct mail, billboards, referrals, door-to-door sales, or advertising (newspapers, television, radio). Now, those possibilities are compounded even further, with email marketing, search engine ...