In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss what can be done to maximize billable time and efficiency.
Realizing Opportunity
In my last smartPRENEUR Blog, I spoke to the low contribution to profit of trade labor in construction. Additional Billable Time Now let’s take another tack. Let’s look at what happens if opportunity can be found to add additional billable time. If we find 5%, a mere 1.25 minutes per hour, it equates to 42 additional billed hours per year! ...
Episode 19: Measuring Client Feedback
In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss how to breakdown client feedback and use it to your advantage.
Measuring Client Feedback
What Gets Measured Gets Done! It would be comforting to believe that we, as business owners and employees, are trying to delight our customers. But are we? If I asked you to measure how delighted your customers actually are, how would you go about it? Do you know when things went well or, more importantly, when they didn’t? If you aren’t surveying ...
Episode 18: Lean Six Sigma vs EOS vs OKR’s: What tool is right for my business?
In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss the key differences between Lean Six Sigma, EOS, and OKR’s. Why are they important and how do you properly execute them?
Lean Six Sigma vs EOS vs OKR’s: What tool is right for my business?
Congratulations! You started a business, it’s growing and you’re busy. Now what? Do you still own a business or do you own a job? Most owners in the skilled trade industry start out as technicians but quickly have to learn how to run and manage a business. There are a lot of different skills used to run a business like ...
Episode 17: Did You Buy a Job or Build a Career?
In this episode Gordon and Tom discuss the path to building a career vs. a job. On our journey which books and inspirations helped us and what does succession or retirement look like in the Systems Integration world.
Did You Buy a Job or Build a Career?
What’s the difference between a career and a job you might ask. CAREER The brilliant minds at Merriam-Webster provide this definition of Career. A profession for which one trains and which is undertaken as a permanent calling. A field for or pursuit of consecutive progressive achievement especially in public, professional, or business life. JOB Now let’s see how the ...
Episode 16: What Makes A Brand?
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the key elements of a brand, why they are important, and how to create them.
What makes a brand?
What is a brand? Branding: it’s one of the hottest buzzwords in marketing. But what actually is a brand? And why is having one so important? Before you develop or execute a marketing strategy, you have to first establish your brand: a unique name, image, or identity for your product, service, or company that distinguishes it from other competitors. A ...