Beyond Grassroots and Word-of-mouth Sales & Marketing Strategy

Roberta Lewis smartPRENEUR Blog Series

Most small business owners start building their businesses with word-of-mouth referrals. As they immediately step on the monthly sales treadmill, they are constantly working to exceed the previous month's sales or previous year's comp numbers, quickly recognizing that there is little time for planning.  While the ongoing, all-consuming process of managing what I deem “business already sold” to completion, open ...
Roberta Lewis

Meet the Faculty: Roberta Lewis

Tom Coffin smartPRENEUR Blog Series

Roberta Lewis is an industry veteran with 40 years of successful consumer electronics retailing and professional A/V sales, Internet marketing, manufacturing sales and public relations, marketing, and communications. Roberta Lewis & Associates, LLC was founded in 2005 to support the broad range of electronics and technology businesses with public relations, marketing, and CE centric strategic sales consultancy. She recently received three prestigious industry awards, ...