Keep It Moving

Manny Salomon smartPRENEUR Blog Series

Your business is not static Your business is not static — at least it shouldn’t be. Every successful company, in every market, has to evolve its offerings, approach, or marketing strategies. Otherwise you risk your products or services getting stale in the eyes of the consumer: all while competitors evolve what they’re doing to meet the changing needs of those ...

Marketing: Wash, Rinse, Repeat

Manny Salomon smartPRENEUR Blog Series

Contrary to what some may think, marketing is never just a flash of creative genius, then flawless execution. It’s constant iteration. It’s monitoring what’s working — and more importantly, what’s not working. Marketing means constantly changing directions until you find the strategy that produces returns. Repeat after us: Advertising is an investment. Not an expense But if you invest in ...

Picking Channels

Manny Salomon smartPRENEUR Blog Series

Marketing isn’t just about finding who will buy your products. It’s about where you’re searching for that audience. In the age of the internet, that’s become even more important. A generation ago, you could find leads via direct mail, billboards, referrals, door-to-door sales, or advertising (newspapers, television, radio). Now, those possibilities are compounded even further, with email marketing, search engine ...

Your Website

Manny Salomon smartPRENEUR Blog Series

Build it, and they will come. But we’re not talking baseball here: we’re talking about your company website. Creating a website that clearly reflects who you are, what you do or offer, and who you help is not unlike building a house. You start with the foundation, then worry about paint colors and furniture. So where do you start? Domain ...

Make it: Better, Different, Special!

Manny Salomon smartPRENEUR Blog Series

So much of building a successful business is about mindset. When it comes to marketing and expanding your company, you can’t simply promote the same products and services for eternity. You have to continuously make your business itself better — not just the marketing of it. You have to spend time figuring out how to differentiate your offerings, and how ...