Why Content Marketing Matters

Marc BallysmartPRENEUR Blog Series

Content marketing is a long-term strategy that focuses on building relationships with your target audience by consistently delivering high-quality, relevant content that educates the reader. In short, content marketing is storytelling. Your audience and customer base want valuable information from your business. However, content marketing isn’t as simple as publishing an article and hoping people read it. Quality content marketing ...

Think Digital – Build a Successful Business with Digital Marketing

Marc BallysmartPRENEUR Blog Series

Marketing has transformed and moved online over the last decade, making it a necessity for any company wanting to become or remain successful. Gone are the days of successful newspaper ads and door-to-door sales. Digital marketing is a fast and effective way to catch the attention of potential customers using the Internet and other digital communication channels. Our team at ...

Be Diligent in Asking Your Clients About their Experience, Opinions and Suggestions

Roberta LewissmartPRENEUR Blog Series

No Card, No Letter? How many times have you bought a large purchase, such as a car, a Peloton, a watch, an expensive purse, and after you pay the ticket or check it is over?  No follow-up note, no call from the store manager or company asking how you like what you bought or how your buying experience went?  Not ...

Seeding, Cultivating and Growing a Passionate and Caring Workforce

Roberta LewissmartPRENEUR Blog Series

The Best Way To Be a Better Leader is to Fail I have many stories of success and failure in growing employees and instilling passion and loyalty in a work culture.  The best way to be a better leader is to fail.  Failure teaches you a lot if you are open to learning and changing your ways.  Yes, you can ...