In this episode Tom’s guest is Mark Cichowski of Clarity AV. Tom and Mark dive even deeper into what goes into creating successful sales.
Sales Foundations, Part 2
These are a few more of the most common, proven and useful professional techniques you can use in sales. Feature, Advantage, Benefit (FAB) Salespeople tend to “feature dump” when selling. Being the expert in your industry is fantastic. Sometimes that knowledge overwhelms to buyer prospect if the salesperson bombards them with features. An example is, “someone asks you for the time and you ...
Episode 8: Sales Foundations Part 1
In this episode Tom’s guest is Mark Cichowski of Clarity AV. Tom and Mark discuss the fundamentals of sales and why they are important.
Sales Foundations, Part 1
These are a few of the most common, proven and useful professional techniques you can use in sales. To use a corny phrase, it is not rocket science... Let’s look at some. Be a Human Getting to know your buyer prospect, not just sell to them, is a crucial component of the sales process. We’ll get into personalities in other blogs, but ...
Episode 2: Sell, or Sell Not, There is No Try
In this episode Tom’s guest is Mark Cichowski. Tom and Mark discuss sales fundamentals.
Sell, or sell not, there is no try…
What is a sale? What is a salesperson? We’ll get into that eventually. True, professional salesmanship has largely become a lost art. To be blunt, a lot of “salespeople” suck at selling. Much of this is due to the fact that many people in sales sort of fell into the profession and never had formal training. This is not their fault since ...
Meet the Faculty: Mark Cichowski
Mark Cichowski, CEO at Clarity AV International, Inc. Relevant Past Positions & Experience: Broad experience includes business development (domestic and international), sales management, marketing, client relations, training, extensive domestic and international travel, successful P&L management, operational responsibility, product launches, direct sales, and more. Mark has a results oriented approach with an inquisitive personality, and he's been described as direct, outgoing and positive. Audio/Video roots ...