Episode 76: Dare To Be Different

Tom Coffin smartPRENEUR Podcast

In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss corporate vision, the need for purpose in your company, leadership and employees.

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Vision, Purpose, Mission

Marilyn Sanford smartPRENEUR Blog Series

“We shall not cease from exploration / And the end of all our exploring / Will be to arrive where we started / And know the place for the first time. “  T.S. Eliot, Four Quartets Core Values “Companies that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing ...

Corporate Culture by Design

Marilyn Sanford smartPRENEUR Blog Series

According to Katie Heinz in an article entitled Types of organizational Culture, “…it is defined as shared values, attitudes and practices…. It is the personality of your company and plays a large part in your employees’ overall satisfaction.”   A Common Goal and Purpose Culture helps inform the entire team.  It connects people to common goals and purpose.  Think of it ...

Open Culture

Marilyn Sanford smartPRENEUR Blog Series

Employee Profit Sharing I want to discuss two related yet very different Company initiatives intended to create shared incentives and grow loyalty.   One, I struggled with over the years and simply could not find the right system(s) to support.  Perhaps it was a poor approach or lack of ‘gut’ but we never managed to develop a viable employee profit ...