In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the key elements of a brand, why they are important, and how to create them.
What makes a brand?
What is a brand? Branding: it’s one of the hottest buzzwords in marketing. But what actually is a brand? And why is having one so important? Before you develop or execute a marketing strategy, you have to first establish your brand: a unique name, image, or identity for your product, service, or company that distinguishes it from other competitors. A ...
Episode 10: Analytics
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Their discussion centers around the analytics of marketing.
Analytics
Be Light, Get Results Right When it comes to marketing, companies need to be light on their feet. They need to develop and execute great campaigns, sure. But before starting a campaign, they also need to make sure they’re able to track that campaign’s results. When you can track how many leads are coming in from which campaigns (and maybe ...
Episode 3: Vision, Mission, and Values
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss The importance of and how to craft a vision, mission, and values statement that help your clientele understand your Company.
Vision, Mission, and Values
The Beginning... Even before you build out a full product library, or a team, or even a full suite of branding materials, first comes something even more important: establishing your vision, mission, and values. What do we mean by each? Your vision is your dream for the future. It should include details of where you want your company to go: ...
Meet the Faculty: Manny Salomon
Manny Salomon, Principal at WWDB Integrated Marketing Manny Salomon founded WWDB (What We Do Best Integrated Marketing in 2010 to work with business owners who are leaders in their industry, reach their personal and professional goals by partnering with them to create their unique brand and attract their ideal client by communicating what they do best. Professional Experience: What do you ...