In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance having an agile business that can change with the times, market, and customer demand.
Keep It Moving
Your business is not static Your business is not static — at least it shouldn’t be. Every successful company, in every market, has to evolve its offerings, approach, or marketing strategies. Otherwise you risk your products or services getting stale in the eyes of the consumer: all while competitors evolve what they’re doing to meet the changing needs of those ...
Episode 51: Marketing Wash, Rinse & Repeat
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss marketing and the importance of repetitiveness and consistency.
Marketing: Wash, Rinse, Repeat
Contrary to what some may think, marketing is never just a flash of creative genius, then flawless execution. It’s constant iteration. It’s monitoring what’s working — and more importantly, what’s not working. Marketing means constantly changing directions until you find the strategy that produces returns. Repeat after us: Advertising is an investment. Not an expense But if you invest in ...
Episode 46: Website – Picking Channels
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of finding the right channels to market your products.
Picking Channels
Marketing isn’t just about finding who will buy your products. It’s about where you’re searching for that audience. In the age of the internet, that’s become even more important. A generation ago, you could find leads via direct mail, billboards, referrals, door-to-door sales, or advertising (newspapers, television, radio). Now, those possibilities are compounded even further, with email marketing, search engine ...
Episode 39: Website – Build it and they will come
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of a website and how to optimize yours.
Your Website
Build it, and they will come. But we’re not talking baseball here: we’re talking about your company website. Creating a website that clearly reflects who you are, what you do or offer, and who you help is not unlike building a house. You start with the foundation, then worry about paint colors and furniture. So where do you start? Domain ...
Episode 34: Make It Better
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss a handful of mindsets and perspectives that can help you make your business better, different, and special!.
Make it: Better, Different, Special!
So much of building a successful business is about mindset. When it comes to marketing and expanding your company, you can’t simply promote the same products and services for eternity. You have to continuously make your business itself better — not just the marketing of it. You have to spend time figuring out how to differentiate your offerings, and how ...