In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of a website and how to optimize yours.
Your Website
Build it, and they will come. But we’re not talking baseball here: we’re talking about your company website. Creating a website that clearly reflects who you are, what you do or offer, and who you help is not unlike building a house. You start with the foundation, then worry about paint colors and furniture. So where do you start? Domain ...
Episode 34: Make It Better
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss a handful of mindsets and perspectives that can help you make your business better, different, and special!.
Make it: Better, Different, Special!
So much of building a successful business is about mindset. When it comes to marketing and expanding your company, you can’t simply promote the same products and services for eternity. You have to continuously make your business itself better — not just the marketing of it. You have to spend time figuring out how to differentiate your offerings, and how ...
Episode 29: Target Market & Competitive Analysis
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of identifying a target market and utilizing competitive analyses.
Target market and competitive analysis
Who's your customer? A firm rule of marketing: if you don’t know who you’re selling to, you’re not going to sell a lot. And expanding past your own audience, you also need to understand who is your competition. Enter target market and competitive analysis — two vital pieces to any robust marketing strategy. Your Target Market Your target market is, ...
Episode 23: Logo Design
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of a logo and what it says to your customers.
Logo Design
A logo might seem like a small piece to your overall marketing strategy. But it might be the most important. First Impressions Long story short, your company’s logo is your chance to make a great first impression with potential customers. Make something memorable, unique, and interesting, and people will notice. Have a logo that’s boring, forgettable, and similar to others ...
Episode 16: What Makes A Brand?
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the key elements of a brand, why they are important, and how to create them.
What makes a brand?
What is a brand? Branding: it’s one of the hottest buzzwords in marketing. But what actually is a brand? And why is having one so important? Before you develop or execute a marketing strategy, you have to first establish your brand: a unique name, image, or identity for your product, service, or company that distinguishes it from other competitors. A ...
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