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Unfortunately, business failure is common: About 20% of small businesses fail in their first year, only half make it through their fifth year and a staggering 70% of businesses don’t make it past 10-years. As for the remaining, it does not necessarily mean they succeed – it means that they’ve survived. So why do businesses fail?  According to Dun & ...

The Oxford English Dictionary defines x-factor as “a variable in a given situation that could have the most significant impact on the outcome.”   According to an article by Sunil Menon “Brands that excel at delivering the best customer experience have something special, an x-factor.”  From our earlier article ‘Dare to be Different’, “50% of brand promises are not believed by ...