Why Do Businesses Fail?

Marilyn SanfordsmartPRENEUR Blog Series

Unfortunately, business failure is common: About 20% of small businesses fail in their first year, only half make it through their fifth year and a staggering 70% of businesses don’t make it past 10-years. As for the remaining, it does not necessarily mean they succeed – it means that they’ve survived. So why do businesses fail?  According to Dun & ...

The X-Factor: Driving Customer Loyalty

Marilyn SanfordsmartPRENEUR Blog Series

The Oxford English Dictionary defines x-factor as “a variable in a given situation that could have the most significant impact on the outcome.”   According to an article by Sunil Menon “Brands that excel at delivering the best customer experience have something special, an x-factor.”  From our earlier article ‘Dare to be Different’, “50% of brand promises are not believed by ...

Episode 76: Dare To Be Different

Tom CoffinsmartPRENEUR Podcast

In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss corporate vision, the need for purpose in your company, leadership and employees.

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Vision, Purpose, Mission

Marilyn SanfordsmartPRENEUR Blog Series

“We shall not cease from exploration / And the end of all our exploring / Will be to arrive where we started / And know the place for the first time. “  T.S. Eliot, Four Quartets Core Values “Companies that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing ...

Corporate Culture by Design

Marilyn SanfordsmartPRENEUR Blog Series

According to Katie Heinz in an article entitled Types of organizational Culture, “…it is defined as shared values, attitudes and practices…. It is the personality of your company and plays a large part in your employees’ overall satisfaction.”   A Common Goal and Purpose Culture helps inform the entire team.  It connects people to common goals and purpose.  Think of it ...