Being A Pro

Chris Smith smartPRENEUR Blog Series

What qualities would someone have to have for you to consider them a professional, or pro, in the consumer electronics industry? A quick Google search of “professional defined” reveals a very low bar: “Competent, Skillful, Assured ... Engaged in a specified activity as one’s main paid occupation rather than as a pastime.”  Really!? That’s all it takes?  As the former ...

Hiring Process

Chris Smith smartPRENEUR Blog Series

Who is your best hire? Have you ever made a bad hire? Have you repeated that mistake? More than once? Making hiring mistakes are costly to both your business and employees. It’s a time suck, money suck, the onboarding is painful, unemployment payout, the morale of your team, shaken confidence in leadership, retention of your existing staff, and all of ...