In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the key elements of a brand, why they are important, and how to create them.
What makes a brand?
What is a brand? Branding: it’s one of the hottest buzzwords in marketing. But what actually is a brand? And why is having one so important? Before you develop or execute a marketing strategy, you have to first establish your brand: a unique name, image, or identity for your product, service, or company that distinguishes it from other competitors. A ...