In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Their discussion centers around the analytics of marketing.
Analytics
Be Light, Get Results Right When it comes to marketing, companies need to be light on their feet. They need to develop and execute great campaigns, sure. But before starting a campaign, they also need to make sure they’re able to track that campaign’s results. When you can track how many leads are coming in from which campaigns (and maybe ...