Episode 54: Open Culture

In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss an open culture concept in business and the benefits that can come from it.

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Episode 52: Do you have a business development plan in place?

In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss the importance of putting a business development plan in place.

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Episode 51: Marketing Wash, Rinse & Repeat

In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss marketing and the importance of repetitiveness and consistency.

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Episode 50: Turnover & Company Culture

In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss the issues with turnover and how to prevent them through a good Company culture.

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Episode 48: Service Plan Basics

In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss the basics and importance of service plans.

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Episode 47: How to convey your value to your clients, builders, architects and designers

In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss the best way to convey your value to your clients, builders, architects, and designers.

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Episode 46: Website – Picking Channels

In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of finding the right channels to market your products.

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Episode 44: Overcoming Objections

In this episode Tom’s guest is Mark Cichowski of Clarity AV. Tom and Mark discuss techniques on how to handle client objections.

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Episode 43: Task Management

In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss the importance of task management.

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Episode 42: Hourly Labor Rates

In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss the basics and details of hourly labor rates.

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Episode 41: How to identify waste that is making your company inefficient

In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss the process of identifying inefficiencies within your business and why it’s so important to do so.

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Episode 39: Website – Build it and they will come

In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of a website and how to optimize yours.

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Episode 38: Attention to Details

In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss why it is crucial to not let details slip through the cracks when it comes to business.

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Episode 36: Efficient Meetings

In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss how to conduct meetings that actually get things done.

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Episode 35: How to use a SWOT Analysis to build a strategic plan

In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss how to create a SWOT analysis and use it to your business’s advantage.

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Episode 34: Make It Better

In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss a handful of mindsets and perspectives that can help you make your business better, different, and special!.

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Episode 32: Effective vs. Efficient

In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss effectiveness vs. efficiency.

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Episode 31: Abundance vs Scarcity

In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss the concept of abundance vs scarcity.

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Episode 30: How workflow documentation can help with software implementation

In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss the usefulness of workflow documentation. They get into details about how this can be beneficial when implementing software.

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Episode 29: Target Market & Competitive Analysis

In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of identifying a target market and utilizing competitive analyses.

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