In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of identifying a target market and utilizing competitive analyses.
Episode 27: A Culture of Improvement
In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss the importance of insights and using them to make changes, additions, improvements or to discontinue.
Episode 25: Being A Pro
In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss what it really takes to be a PRO.
Episode 24: How to use a SIPOC Model to build a Process Map in under an hour
In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss how to properly use a SIPOC Model to build a process map in under an hour.
Episode 23: Logo Design
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of a logo and what it says to your customers.
Episode 21: Selling Under The Influence
In this episode Tom’s guest is Mark Cichowski of Clarity AV. Tom and Mark discuss how to maintain successful selling tactics during stressful situations.
Episode 20: Realizing Efficiencies
In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss what can be done to maximize billable time and efficiency.
Episode 19: Measuring Client Feedback
In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss how to breakdown client feedback and use it to your advantage.
Episode 18: Lean Six Sigma vs EOS vs OKR’s: What tool is right for my business?
In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss the key differences between Lean Six Sigma, EOS, and OKR’s. Why are they important and how do you properly execute them?
Episode 17: Did You Buy a Job or Build a Career?
In this episode Gordon and Tom discuss the path to building a career vs. a job. On our journey which books and inspirations helped us and what does succession or retirement look like in the Systems Integration world.
Episode 16: What Makes A Brand?
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the key elements of a brand, why they are important, and how to create them.
Episode 15: Sales Foundations Part 2
In this episode Tom’s guest is Mark Cichowski of Clarity AV. Tom and Mark dive even deeper into what goes into creating successful sales.
Episode 14: Anatomy of An Hour
In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn break down the anatomy of an hour and give key tips for how you should be charging for one.
Episode 13: Are You Really Committed?
In this episode Tom’s guest is Gordon Isaac. Tom and Gordon discuss the subject of commitment and how important it is to your success.
Episode 12: The Hiring Process
In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss best practices when hiring employees.
Episode 11: Why Process Creation & Documentation Is Vital For Your Business
In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss why documentation so important.
Episode 10: Analytics
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Their discussion centers around the analytics of marketing.
Episode 9: What Is Your Why?
In this week’s smartPRENEUR Podcast Tom is joined by Matt Bernath, President of Vital Management. This week’s discussion stems from Tom’s smartPRENEUR Blog “What is Your Why.” Join us as we discuss why we do what we do and what makes people happy.
Episode 8: Sales Foundations Part 1
In this episode Tom’s guest is Mark Cichowski of Clarity AV. Tom and Mark discuss the fundamentals of sales and why they are important.
Episode 7: Origins, Expertise, and Labor: How did we get here?
In this episode Tom’s guest is Marilyn Sanford a serial entrepreneur in the custom installation, systems integration and software space as well as a CEIDA Fellow. Tom and Marilyn discuss origins of the industry, the need for expertise, managing labor.
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