Episode 39: Website – Build it and they will come

In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of a website and how to optimize yours.

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Episode 38: Attention to Details

In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss why it is crucial to not let details slip through the cracks when it comes to business.

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Episode 36: Efficient Meetings

In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss how to conduct meetings that actually get things done.

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Episode 35: How to use a SWOT Analysis to build a strategic plan

In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss how to create a SWOT analysis and use it to your business’s advantage.

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Episode 34: Make It Better

In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss a handful of mindsets and perspectives that can help you make your business better, different, and special!.

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Episode 32: Effective vs. Efficient

In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss effectiveness vs. efficiency.

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Episode 31: Abundance vs Scarcity

In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss the concept of abundance vs scarcity.

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Episode 30: How workflow documentation can help with software implementation

In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss the usefulness of workflow documentation. They get into details about how this can be beneficial when implementing software.

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Episode 29: Target Market & Competitive Analysis

In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of identifying a target market and utilizing competitive analyses.

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Episode 27: A Culture of Improvement

In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss the importance of insights and using them to make changes, additions, improvements or to discontinue.

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Episode 25: Being A Pro

In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss what it really takes to be a PRO.

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Episode 24: How to use a SIPOC Model to build a Process Map in under an hour

In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss how to properly use a SIPOC Model to build a process map in under an hour.

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Episode 21: Selling Under The Influence

In this episode Tom’s guest is Mark Cichowski of Clarity AV. Tom and Mark discuss how to maintain successful selling tactics during stressful situations.

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Episode 20: Realizing Efficiencies

In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss what can be done to maximize billable time and efficiency.

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Episode 19: Measuring Client Feedback

In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss how to breakdown client feedback and use it to your advantage.

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Episode 18: Lean Six Sigma vs EOS vs OKR’s: What tool is right for my business?

In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss the key differences between Lean Six Sigma, EOS, and OKR’s. Why are they important and how do you properly execute them?

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Episode 17: Did You Buy a Job or Build a Career?

In this episode Gordon and Tom discuss the path to building a career vs. a job. On our journey which books and inspirations helped us and what does succession or retirement look like in the Systems Integration world.

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Episode 16: What Makes A Brand?

In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the key elements of a brand, why they are important, and how to create them.

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Episode 15: Sales Foundations Part 2

In this episode Tom’s guest is Mark Cichowski of Clarity AV. Tom and Mark dive even deeper into what goes into creating successful sales.

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