In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss an open culture concept in business and the benefits that can come from it.
Episode 52: Do you have a business development plan in place?
In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss the importance of putting a business development plan in place.
Episode 51: Marketing Wash, Rinse & Repeat
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss marketing and the importance of repetitiveness and consistency.
Episode 50: Turnover & Company Culture
In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss the issues with turnover and how to prevent them through a good Company culture.
Episode 48: Service Plan Basics
In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss the basics and importance of service plans.
Episode 47: How to convey your value to your clients, builders, architects and designers
In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss the best way to convey your value to your clients, builders, architects, and designers.
Episode 46: Website – Picking Channels
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of finding the right channels to market your products.
Episode 44: Overcoming Objections
In this episode Tom’s guest is Mark Cichowski of Clarity AV. Tom and Mark discuss techniques on how to handle client objections.
Episode 43: Task Management
In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss the importance of task management.
Episode 42: Hourly Labor Rates
In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss the basics and details of hourly labor rates.
Episode 41: How to identify waste that is making your company inefficient
In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss the process of identifying inefficiencies within your business and why it’s so important to do so.
Episode 39: Website – Build it and they will come
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of a website and how to optimize yours.
Episode 38: Attention to Details
In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss why it is crucial to not let details slip through the cracks when it comes to business.
Episode 36: Efficient Meetings
In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss how to conduct meetings that actually get things done.
Episode 35: How to use a SWOT Analysis to build a strategic plan
In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss how to create a SWOT analysis and use it to your business’s advantage.
Episode 34: Make It Better
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss a handful of mindsets and perspectives that can help you make your business better, different, and special!.
Episode 32: Effective vs. Efficient
In this episode Tom’s guest is Marilyn Sanford, a serial entrepreneur and a CEDIA Fellow. Tom and Marilyn discuss effectiveness vs. efficiency.
Episode 31: Abundance vs Scarcity
In this episode Tom’s guest is Chris Smith of The Co Team. Tom and Chris discuss the concept of abundance vs scarcity.
Episode 30: How workflow documentation can help with software implementation
In this episode Tom’s guest is Jason Sayen of I Am Sayen. Tom and Jason discuss the usefulness of workflow documentation. They get into details about how this can be beneficial when implementing software.
Episode 29: Target Market & Competitive Analysis
In this episode Tom’s guest is Manny Salomon of WWDB Integrated Marketing. Tom and Manny discuss the importance of identifying a target market and utilizing competitive analyses.
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