Roberta Lewis

Meet the Faculty: Roberta Lewis

Tom CoffinsmartPRENEUR Blog Series

Roberta Lewis is an industry veteran with 40 years of successful consumer electronics retailing and professional A/V sales, Internet marketing, manufacturing sales and public relations, marketing, and communications. Roberta Lewis & Associates, LLC was founded in 2005 to support the broad range of electronics and technology businesses with public relations, marketing, and CE centric strategic sales consultancy. She recently received three prestigious industry awards, Dealerscope Magazine’s 2021 Hall of Fame Honoree and 2021 Women in Consumer Technology Legacy Award. In addition, she was recognized as a CE Pro Master in their Class of 2020.

Prior to founding Roberta Lewis & Associates, Roberta held the position of Executive Vice President and V.P. of Sales and Marketing for United Speaker Systems / Phase Technology, a privately held, 50-year-old domestic speaker and OEM-manufacturer based in Jacksonville, Florida. Ms. Lewis joined United Speaker Systems in August 2001 and was responsible for domestic and international sales and marketing (2001- 2005) for Phase Technology and USS OEM Business Development. During her tenure, dealers, and sales revenue more than doubled. The business was sold in 2005.

Prior, Ms. Lewis served as Executive VP and Chief Marketing Officer to CE Internet Marketing pioneer; Los Angeles based Knowledglinks, Inc., d.b.a. www.getplugged.com. As the industry’s first CE collaborative Internet marketing portal. The company provided channel-market solutions for manufacturers and their dealers, offering turnkey online marketing management, customer referrals, and sales (1999-2001) for 70+ of the top U.S. specialty retailers and brands as Sony, Bose, Klipsch, Yamaha and others. A decade before its time, GP.com raised 6M in V-capital to build a Internet marketplace within the CE specialty channel recognized by Forbes as a business to watch.

Ms. Lewis spent the first 19-years of her career at Texas-based Home Entertainment, Inc., a 40-year-old, privately held specialty A/V retail chain with seven specialty electronics stores in Houston and Dallas. She served as Exec Vice President from 1991-1995 and President from 1996-1999. Home Entertainment, Inc. was consistently ranked a Top Ten US Retailer by Audio Video International, and highly regarded by the industry as the dominant dealership in Texas. When the Tweeter Home Entertainment Group acquired Home Entertainment in 1999, Lewis and her
management team and staff of 200+ had grown sales from $8M to $25M in just eight years. Tweeter Home Entertainment Group appointed Lewis as Vice President over the Texas Region, as well as National Custom Installation Manager for the multi-million-dollar chain. In conjunction with Home Entertainment, the corporation owned a professional audio/video sales (15M) business; Industrial Audio Video serving the Pro AV market, which Lewis co-managed as Exec. V.P. for this wholly owned subsidiary.

Ms. Lewis was elected and voluntarily served as the President of the Professional Audio/Video Retailers Association (PARA) with over 400+ U.S. retail business members from 1998-1999, and prior to that served as the group’s elected vice president (1997-98). She was the first and only ever woman appointed president. She served as a Board Director for the Progressive Retailers Organization (aka ProSource) and has been guest keynote speaker for Bose’s national sales meeting and IPRO (Independent Professional Representative Organization) annual conferences.

Additionally, Ms. Lewis served on CEA’s Consumer Electronics Association Audio Board, High-Performance Audio Sub-Division, and Audio Promotions Committee (2006-10). In addition, she served as a member of CEDIA’s Management Conference Committee (2008 and 2009), CEDIA SME (Subject Matter Expert) and is a Certified Instructor. Ms. Lewis has taught public relations marketing classes at three-CEDIA EXPO’s (2008-10). Ms. Lewis has dedicated time to humanitarian efforts with over 30-years of service volunteering at: AFH-AIDS Foundation Houston, Juvenile Court Volunteers, Casa de Esperanza (House of Hope for children) and Houston Hospice as a volunteer. Ms. Lewis and her family reside 20-miles south of Houston in Pearland, Texas.

Awards and Acknowledgement

  • 2021 Dealerscope Magazine Hall of Fame Honoree
  • 2021 Women In Consumer Technology Legacy Award Inductee
  • 2020 CE Pro Magazine Master Inductee
  • 2017 Dealerscope Magazine – Awarded Powerful Women In Consumer Technology
  • P.A.R.A. President (Professional Audio/Video Retailers Assn.) Only female elected/served in the association’s history
  • CTA / CEA Consumer Electronic Assoc. Audio Board Member
  • PRO Group Board Member, now known as ProSource
  • Retail Business, HEI, Ranked Top 10 Retailer of the Year by AV International
  • CEDIA Management Conference Committee Member and Certified Instructor
  • CEDIA 2017 – Queen of Heart’s Honor Award

 

Roberta Lewis is the CEO of Roberta Lewis & Associates and brings over four decades of experience to the custom installation channel.

http://www.robertalewis.com

 

About the Author

Tom Coffin

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Tom Coffin is CEO/President/Co-Founder of Simply Reliable. He has owned and operated companies in retail, security, Audio/Video, Systems Integration, and Home Automation product manufacturing sector.

Website:   https://www.simplyreliable.com