A logo might seem like a small piece to your overall marketing strategy. But it might be the most important.
Long story short, your company’s logo is your chance to make a great first impression with potential customers. Make something memorable, unique, and interesting, and people will notice. Have a logo that’s boring, forgettable, and similar to others in your market… and customers won’t as easily remember who you are.
Here are a few easy steps to follow to create your company’s best logo:
Hire a professional
You might be handy with Photoshop, or have an eye for color. But it’s important to separate yourself from your company’s logo design if you’re not actually a designer.
You want your business to convey a professional image. So, hire a professional.
A professional designer can not only give you a logo that looks professional. But they also understand the psychology behind design: how colors impact mood, how line and shape can convey an idea, and more. Design is a complicated, layered process, and hiring someone who’s studied the ideas and concepts behind design can help you create a logo that “persists in the brain,” as legendary designer Milton Glaser describes.
Think about scalability
An intricate, finely detailed logo may seem like a good idea when it’s blown up to a big size. But what about when you’re printing business cards? Will all those details show up?
When designing a logo, remember to go with a version that’s scalable to multiple sizes. A beautiful logo is no good when it doesn’t work on half your marketing materials.
Trademark your logo
Once you’ve hired a designer and they’ve produced a scaleable, representative, unique logo for your business, it’s time to make sure no one else takes that image from you. Logos must be trademarked to avoid other businesses copying your ideas.
You can file a trademark application for your logo through the U.S. Patent and Trademark Office. Make sure to be on the ball with this process and budget plenty of time, as it can take over a year.