Digital Marketing Analytics Explained

Marc BallysmartPRENEUR Blog Series

What good does a marketing campaign do if you can’t analyze the results to determine what generated the best results? Analytics are essential to any digital marketing program and can help fine-tune the campaign for optimal results. Analytics should be built into every aspect of your marketing strategy and reviewed constantly. Let’s take a closer look at some of the ...

Bookkeeping vs. Business Information Systems

Marilyn SanfordsmartPRENEUR Blog Series

Most small businesses hire a bookkeeper to keep track of the details and ensure that the business information is properly recorded, as well, that the financial records are maintained.    This does not, however, provide business insights.   “Bookkeeping serves as more of a preliminary function through the straightforward recording and organizing of financial information” Note Small firms can rarely ...

Why Content Marketing Matters

Marc BallysmartPRENEUR Blog Series

Content marketing is a long-term strategy that focuses on building relationships with your target audience by consistently delivering high-quality, relevant content that educates the reader. In short, content marketing is storytelling. Your audience and customer base want valuable information from your business. However, content marketing isn’t as simple as publishing an article and hoping people read it. Quality content marketing ...

Are your employees unconsciously competent?

Jason SayensmartPRENEUR Blog Series

Have you ever wondered about the theory behind learning a new skill? In the 70’s, the 4 Phase Learning Cycle was developed by Gordon Training International.  The concept helps us understand that learners are not aware of how little or how much they know about a given skill or subject.  All learners go through these four phases depending on how ...

Balanced Scoreboard

Marilyn SanfordsmartPRENEUR Blog Series

What is a balanced scoreboard? Most people understand scoreboards.  For a business it is a valuable tool. It ensures that stakeholders have timely metrics, or indicators, to inform about key business elements, whether within or outside of tolerance. Knowing what metrics to track and getting that information on a timely basis is the key to a meaningful scoreboard.   "The framework ...

The Importance of Knowing Work-in-Progress Metrics in Integration Projects

Tom CoffinsmartPRENEUR Blog Series

For Systems Integrators, the ability to track and understand work-in-progress (WIP) metrics is crucial for success. Integration projects involve combining disparate systems, data, and processes into a a single deliverable. This presents unique challenges and complexities.  Visability Understanding WIP metrics provides project stakeholders with visibility into the progress of various tasks and activities within the project. This fosters accountability and ...

Think Digital – Build a Successful Business with Digital Marketing

Marc BallysmartPRENEUR Blog Series

Marketing has transformed and moved online over the last decade, making it a necessity for any company wanting to become or remain successful. Gone are the days of successful newspaper ads and door-to-door sales. Digital marketing is a fast and effective way to catch the attention of potential customers using the Internet and other digital communication channels. Our team at ...