Why Content Marketing Matters

Marc BallysmartPRENEUR Blog Series

Content marketing is a long-term strategy that focuses on building relationships with your target audience by consistently delivering high-quality, relevant content that educates the reader. In short, content marketing is storytelling. Your audience and customer base want valuable information from your business. However, content marketing isn’t as simple as publishing an article and hoping people read it. Quality content marketing ...

Are your employees unconsciously competent?

Jason SayensmartPRENEUR Blog Series

Have you ever wondered about the theory behind learning a new skill? In the 70’s, the 4 Phase Learning Cycle was developed by Gordon Training International.  The concept helps us understand that learners are not aware of how little or how much they know about a given skill or subject.  All learners go through these four phases depending on how ...

Balanced Scoreboard

Marilyn SanfordsmartPRENEUR Blog Series

What is a balanced scoreboard? Most people understand scoreboards.  For a business it is a valuable tool. It ensures that stakeholders have timely metrics, or indicators, to inform about key business elements, whether within or outside of tolerance. Knowing what metrics to track and getting that information on a timely basis is the key to a meaningful scoreboard.   "The framework ...

The Importance of Knowing Work-in-Progress Metrics in Integration Projects

Tom CoffinsmartPRENEUR Blog Series

For Systems Integrators, the ability to track and understand work-in-progress (WIP) metrics is crucial for success. Integration projects involve combining disparate systems, data, and processes into a a single deliverable. This presents unique challenges and complexities.  Visability Understanding WIP metrics provides project stakeholders with visibility into the progress of various tasks and activities within the project. This fosters accountability and ...

Think Digital – Build a Successful Business with Digital Marketing

Marc BallysmartPRENEUR Blog Series

Marketing has transformed and moved online over the last decade, making it a necessity for any company wanting to become or remain successful. Gone are the days of successful newspaper ads and door-to-door sales. Digital marketing is a fast and effective way to catch the attention of potential customers using the Internet and other digital communication channels. Our team at ...

Do you have a communication standard? No? Foxtrot Alpha India Lima!

Jason SayensmartPRENEUR Blog Series

Nearly 75% percent of communications that are received are interpreted incorrectly! In today’s world, we have way too many ways to communicate with our co-workers.  Over the phone, text message, email, messaging software, video conferencing, software alerts, and in person just to name a few.   Companies that want to operate efficiently communicate on purpose. The military uses the phonetic alphabet ...

Dynamic Feedback Loops

Marilyn SanfordsmartPRENEUR Blog Series

Agile Workflow In 2017, I launched a start-up, LincEdge.  My goal was to create a fast, dependable, high quality, source of JIT labour in the Construction Industry.   That’s when I was introduced to Agile, which I’d incorrectly understood was confined to software development. Agile is a rhythm of workflow, that is rigid and disciplined and that creates feedback loops ...

We Improve What We Measure: What Are Your Top 5 KPI’s?

Tom CoffinsmartPRENEUR Blog Series

Businesses must leverage strategic measurements to enhance their performance and drive growth. Strategic decision-making is essential for growth and sustainability. Key Performance Indicators (KPIs) act as guiding beacons, offering valuable insights that enable businesses to measure progress, identify areas for improvement, and drive success. By focusing on specific metrics, companies can make informed decisions, optimize processes, and ultimately elevate their position ...