Beyond Grassroots and Word-of-mouth Sales & Marketing Strategy

Roberta Lewis smartPRENEUR Blog Series

Most small business owners start building their businesses with word-of-mouth referrals. As they immediately step on the monthly sales treadmill, they are constantly working to exceed the previous month's sales or previous year's comp numbers, quickly recognizing that there is little time for planning.  While the ongoing, all-consuming process of managing what I deem “business already sold” to completion, open ...