Digital Marketing Analytics Explained

Marc BallysmartPRENEUR Blog Series

What good does a marketing campaign do if you can’t analyze the results to determine what generated the best results? Analytics are essential to any digital marketing program and can help fine-tune the campaign for optimal results. Analytics should be built into every aspect of your marketing strategy and reviewed constantly. Let’s take a closer look at some of the ...

Why Content Marketing Matters

Marc BallysmartPRENEUR Blog Series

Content marketing is a long-term strategy that focuses on building relationships with your target audience by consistently delivering high-quality, relevant content that educates the reader. In short, content marketing is storytelling. Your audience and customer base want valuable information from your business. However, content marketing isn’t as simple as publishing an article and hoping people read it. Quality content marketing ...

Think Digital – Build a Successful Business with Digital Marketing

Marc BallysmartPRENEUR Blog Series

Marketing has transformed and moved online over the last decade, making it a necessity for any company wanting to become or remain successful. Gone are the days of successful newspaper ads and door-to-door sales. Digital marketing is a fast and effective way to catch the attention of potential customers using the Internet and other digital communication channels. Our team at ...

10 Helpful Tips To Recession-Proof Your Business

Marc BallysmartPRENEUR Blog Series

Time To Thrive! Why it’s essential to market your business now more than ever. It’s often periods of crisis or downturns in the economy that present you with the greatest opportunity to gain a leg up on your competition and to not only survive but thrive. In order to prepare for any economic uncertainties, here are 10 tips that could ...

What is SEO? And How Does It Work?

Marc BallysmartPRENEUR Blog Series

WHAT IS SEARCH ENGINE OPTIMIZATION? Search Engine Optimization (also referred to as SEO) refers to efforts of increasing your site’s visibility when people search for services or products that you may offer on search engines like Google and Bing. These major search engines have a method of ranking pages within search results and SEO deals with having your page boosted ...

Negative Reviews and how to deal with them

Marc BallysmartPRENEUR Blog Series

Negative Reviews and how to deal with them Have you ever received a negative review? How you respond makes a world of difference! THE FACTS Research shows that most consumers do research before the purchase process and often trust online reviews, making these reviews key to your business’ success. 88% of consumers trust online reviews about the same as a ...