Keep It Moving

Manny SalomonsmartPRENEUR Blog Series

Your business is not static Your business is not static — at least it shouldn’t be. Every successful company, in every market, has to evolve its offerings, approach, or marketing strategies. Otherwise you risk your products or services getting stale in the eyes of the consumer: all while competitors evolve what they’re doing to meet the changing needs of those ...

Marketing: Wash, Rinse, Repeat

Manny SalomonsmartPRENEUR Blog Series

Contrary to what some may think, marketing is never just a flash of creative genius, then flawless execution. It’s constant iteration. It’s monitoring what’s working — and more importantly, what’s not working. Marketing means constantly changing directions until you find the strategy that produces returns. Repeat after us: Advertising is an investment. Not an expense But if you invest in ...

Picking Channels

Manny SalomonsmartPRENEUR Blog Series

Marketing isn’t just about finding who will buy your products. It’s about where you’re searching for that audience. In the age of the internet, that’s become even more important. A generation ago, you could find leads via direct mail, billboards, referrals, door-to-door sales, or advertising (newspapers, television, radio). Now, those possibilities are compounded even further, with email marketing, search engine ...

Your Website

Manny SalomonsmartPRENEUR Blog Series

Build it, and they will come. But we’re not talking baseball here: we’re talking about your company website. Creating a website that clearly reflects who you are, what you do or offer, and who you help is not unlike building a house. You start with the foundation, then worry about paint colors and furniture. So where do you start? Domain ...

Make it: Better, Different, Special!

Manny SalomonsmartPRENEUR Blog Series

So much of building a successful business is about mindset. When it comes to marketing and expanding your company, you can’t simply promote the same products and services for eternity. You have to continuously make your business itself better — not just the marketing of it. You have to spend time figuring out how to differentiate your offerings, and how ...

Target market and competitive analysis

Manny SalomonsmartPRENEUR Blog Series

Who's your customer? A firm rule of marketing: if you don’t know who you’re selling to, you’re not going to sell a lot. And expanding past your own audience, you also need to understand who is your competition. Enter target market and competitive analysis — two vital pieces to any robust marketing strategy. Your Target Market Your target market is, ...

Analytics

Manny SalomonsmartPRENEUR Blog Series

Be Light, Get Results Right When it comes to marketing, companies need to be light on their feet. They need to develop and execute great campaigns, sure. But before starting a campaign, they also need to make sure they’re able to track that campaign’s results. When you can track how many leads are coming in from which campaigns (and maybe ...