Picking Channels

Manny Salomon smartPRENEUR Blog Series

Marketing isn’t just about finding who will buy your products. It’s about where you’re searching for that audience. In the age of the internet, that’s become even more important. A generation ago, you could find leads via direct mail, billboards, referrals, door-to-door sales, or advertising (newspapers, television, radio). Now, those possibilities are compounded even further, with email marketing, search engine ...

Your Website

Manny Salomon smartPRENEUR Blog Series

Build it, and they will come. But we’re not talking baseball here: we’re talking about your company website. Creating a website that clearly reflects who you are, what you do or offer, and who you help is not unlike building a house. You start with the foundation, then worry about paint colors and furniture. So where do you start? Domain ...

Make it: Better, Different, Special!

Manny Salomon smartPRENEUR Blog Series

So much of building a successful business is about mindset. When it comes to marketing and expanding your company, you can’t simply promote the same products and services for eternity. You have to continuously make your business itself better — not just the marketing of it. You have to spend time figuring out how to differentiate your offerings, and how ...

Target market and competitive analysis

Manny Salomon smartPRENEUR Blog Series

Who's your customer? A firm rule of marketing: if you don’t know who you’re selling to, you’re not going to sell a lot. And expanding past your own audience, you also need to understand who is your competition. Enter target market and competitive analysis — two vital pieces to any robust marketing strategy. Your Target Market Your target market is, ...

Analytics

Manny Salomon smartPRENEUR Blog Series

Be Light, Get Results Right When it comes to marketing, companies need to be light on their feet. They need to develop and execute great campaigns, sure. But before starting a campaign, they also need to make sure they’re able to track that campaign’s results. When you can track how many leads are coming in from which campaigns (and maybe ...
Manny Salomon

Meet the Faculty: Manny Salomon

Manny Salomon smartPRENEUR Blog Series

Manny Salomon, Principal at WWDB Integrated Marketing Manny Salomon founded WWDB (What We Do Best Integrated Marketing in 2010 to work with business owners who are leaders in their industry, reach their personal and professional goals by partnering with them to create their unique brand and attract their ideal client by communicating what they do best. Professional Experience: What do you ...