Public relations (PR) is one of the most misunderstood parts of marketing. Many organizations treat it as a department separate from marketing to avoid mixing it with advertising and other promotional efforts, but in the end, there is one unified purpose for PR and marketing: creating awareness about your company. It’s not just glitz and glamour, and it shouldn’t be …

You work hard to run your business! You work hard to run your business and always try to do the right thing, yet that challenging customer decided to go online and speak badly about your company and team. Don’t fret. There are a few things you can do to mitigate the occasional bad review. Most people understand that you can’t …

I get it – you’re busy. You start your day early and end it late. The days don’t necessarily go the way you plan them. Yet, it’s important to keep new sales coming in and establish yourself as an expert in your community. Here are three simple tools you can use to keep the referrals and new clients coming in …