Public relations (PR) is one of the most misunderstood parts of marketing. Many organizations treat it as a department separate from marketing to avoid mixing it with advertising and other promotional efforts, but in the end, there is one unified purpose for PR and marketing: creating awareness about your company. It’s not just glitz and glamour, and it shouldn’t be …
How to Deal with Negative Online Reviews
You work hard to run your business! You work hard to run your business and always try to do the right thing, yet that challenging customer decided to go online and speak badly about your company and team. Don’t fret. There are a few things you can do to mitigate the occasional bad review. Most people understand that you can’t …
3 Marketing Tools Every Integrator Should be Using
I get it – you’re busy. You start your day early and end it late. The days don’t necessarily go the way you plan them. Yet, it’s important to keep new sales coming in and establish yourself as an expert in your community. Here are three simple tools you can use to keep the referrals and new clients coming in …
Meet the Faculty: Coleen Sterns Leith
Coleen Sterns Leith, President, Marketing Matters Coleen loves technology, startups and making PR and marketing strategy work. Favorite analog activities include growing orchids, partaking in great food and drinking pink champagne, my French bulldogs, spending time on the water, and being a volunteer and board member with Big Brothers Big Sisters.