How Public Relations Can Help Build Your Business

Coleen Sterns LeithsmartPRENEUR Blog Series

Public relations (PR) is one of the most misunderstood parts of marketing. Many organizations treat it as a department separate from marketing to avoid mixing it with advertising and other promotional efforts, but in the end, there is one unified purpose for PR and marketing: creating awareness about your company. It’s not just glitz and glamour, and it shouldn’t be …